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Key Performance Indicators (KPIs) are more than mere numbers on a dashboard; they are vital signs that indicate the health and direction of a business.

**Introduction:** In the retail industry, small and medium-sized retailers often find themselves pitted against retail giants with vast resources and economies of scale. While competing

**Introduction:** In today’s data-driven world, retail success is increasingly dependent on the ability to harness the power of data and analytics. From understanding customer behaviour